Editor's note: The city of Pine Bluff is undertaking a transformation in the Pine Bluff and Watson Chapel school districts and trying again to renew and add sales taxes to fund capital improvements ...

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...

That’s an unnaturally short period of time. I knew it, my boss knew it—yet here we were—both agreeing to this farce. Two hours later I had produced not an article, but random words thrown into a ...

A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...