Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Vereigen Media, a leading B2B demand generation and data-driven marketing company, today announced the launch of its unified ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the advertising & marketing services stocks, including ...

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...