When you create a press kit, you must fulfill two main aims: promoting the brand and message of your organization, and meeting the needs of working journalists who cover your field. You need the press ...

I recently reached out to the listed PR contact of a well-known, international company. I was hunting for usable images of its offices or products to publish as part of an interview series featuring ...

Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard people refer to a “press kit” or a “media kit.” What exactly is it, and what does it contain? A: Press kits aren’t just for ...