Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

No matter what type of analytics you’re talking about, there’s no reason it can’t be explained in plain English. Predictive analytics is a major hype zone. That hot, new development you’re hearing ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...

Predictive data and advanced data-analytics have been effectively applied in a variety of industries. They are helping to improve the performance of both business processes and individual assets.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

The belief that predictive analytics—data mining, statistical modeling, and machine learning—can accurately forecast trends, behavior, and future outcomes based on historical data is a fallacy. Talk ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Data mining stalwarts SPSS Inc. and SAS Institute Inc. are ...