If you’ve got a story to tell, tell the story. No need to dress it up in a tutu. Many moons ago, my late friend John Van Doorn strolled ‘round the newsroom flashing a $5 bill, promising it to whoever ...

All advice is suspect. I'm not suggesting you break all the so-called rules of creativity you've collected. Only that every tip can be counteracted with its opposite. And some advice is just plain bad ...