McFowland III, Edward, Skyler Speakman, and Daniel B. Neill. "Fast Generalized Subset Scan for Anomalous Pattern Detection." Art. 12. Journal of Machine Learning Research 14 (2013): 1533–1561.
The hyperpersonalization pattern is defined as using machine learning to develop a profile of each individual, and then having that profile learn and adapt over time for a wide variety of purposes ...
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