Using Web Analytics for PPC Optimization Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

For many, there’s nothing more painful than numbers. The worst break-up scenario and the biggest vacation disaster can often seem like a mild life hiccup compared to what may seem like a mess of ...

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Are you a print subscriber? Activate your account. By E.J. Schultz - 3 hours 34 min ago By I-Hsien Sherwood - 4 hours 34 min ago By Ann-Christine Diaz - 5 hours 34 min ago By Jack Neff - 14 hours 53 ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Many law firms look at search engine optimization (SEO) and pay-per-click (PPC) marketing as an either-or decision. A competitive law firm SEO campaign is not inexpensive. Depending on your region and ...