A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Recently, Revenue.net, a pay-per-click ad network, launched a cost-per-acquisition model, prompting Adotas to ask: does this signal some kind of change for the vast network of PPC providers on the Web ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

Back in early April we wrote about rumors on Yahoo! Search Marketing switching to a new algorithm that ranks sponsored ads based on a CTR & PPC model. That was then kind of rejected; As we've said in ...

In a guest post on TechCrunch.com today, by Eric Clemons, a Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania”, who argues that Internet ...

To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...