Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Here are some very cool features including the ability to "review detailed keyword performance statistics like advertiser competition and search volume.": Keyword Variations works much the same way ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

SEO experts looking for new advertising opportunities might want to look to Google's Search-based Keyword Tool, which helps you gain a better sense of what your potential customers are searching for ...

GuyFromChicago has spotted and blogged about some new features added to the Google AdWords Keyword Tool. Some of the features include new filters, such as disallowing results that contain specific ...

Want to better manage your paid search campaigns and clients? These 10 tools that have nothing to do with PPC can help boost your efficiency. Whether you’ve been doing paid search for a year, or for ...

In response to a chorus of articles touting the benefits of Google's newly enhanced Keyword Tool, Michael VanDeMar argues that even with search volume data, the tool is "useless" for SEO purposes.