Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...

When most marketers think of a PPC audit, they picture a checklist: In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...