Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. In 2022, consumers were beset by competing forces. High ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research. Authors Sam K. Hui (New ...

This is a preview. Log in through your library . Abstract We propose a dynamic model of consumer behavior under limited self-control, emphasizing the fatiguing nature of self-regulation. The ...

Apple’s integration of large language models (LLMs) into iPhones marks a significant leap in consumer technology. This advancement brings unprecedented convenience into the palms of users. Imagine ...