LONDON—OTT is now the leading source for watching TV and movies across the globe, according to a new report from MiQ. It took nearly a year into the pandemic, but OTT overtook traditional linear TV in ...
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...
DALLAS—Pay-TV subscribers want access to online and OTT services, however, other advanced features could help keep pay-TV subscribers from cancelling their subscriptions as well, according to a new ...
DUBLIN--(BUSINESS WIRE)--The "Poland OTT and Pay TV Forecasts to 2028" report has been added to ResearchAndMarkets.com's offering. This PDF and excel report covers the converging pay TV and OTT TV ...
With exclusivity no longer the golden rule, television channels and streaming platforms are syndicating content freely across networks. The latest example: Amazon’s free streaming service MX Player ...
DUBLIN--(BUSINESS WIRE)--The "Asia Pacific OTT TV and Video Forecasts 2023" report has been added to ResearchAndMarkets.com's offering. Asia Pacific OTT TV and Video Market Set to Surge to $49 Billion ...
In the Nordics, the pay-TV landscape has changed considerably since the introduction of OTT services, reports Dataxis. The region was a testbed for some of the most popular streaming services when ...
TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...
While 82 percent of U.S. broadband homes subscribe to at least one OTT service, just 58 percent use a traditional pay-TV service, according to Parks Associates. The data was released via Parks ...
Although Fox Television Stations was a bit late to the party starting an OTT advertising selling business compared to other station groups, it is now coming on strong since the first of the year with ...
New Delhi: The Indian streaming industry is undergoing a peculiar shift. While the overall growth of OTT is slowing, the adoption of connected TV is accelerating rapidly. India's OTT audience base is ...