Google adds asset-level reporting to display campaigns

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
MediaPost

Google Display, Dynamic Search Ads Roll Into AI Performance Max

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Using Attribution Paths To Transform Your Google Ads Strategy

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...
Search Engine Land

Google TV: What you need to know about CTV buying in Google Ads

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room ...

25 Years Of Google Ads: Was It Better Then Or Now?

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google Ads Editor Version 2.11 Is Now Available

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.