Olympic athletes have to do more than win gold to make big bucks. They have to become influencers.

The 2024 Olympics in Paris could be bigger than ever for young and breakout athletes to get brand deals, talent agents say.
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Team USA announces Olympic flag bearers for Closing Ceremony

MILAN, Metropolitan City of Milan — Two Team USA star athletes will help close out the 2026 Winter Olympics. Standout Olympians Hilary Knight and Evan Bates will carry the U.S. flag during the Games' ...