O2 has unveiled a new You Tube channel, O2 Guru TV, offering free support and advice to help customers get the most of their mobile technology. O2 Guru TV aims to help make mobile technology ...

A £4m above-the-line campaign has been launched by 02 to grow awareness of the 02 gurus. The gurus are a nationwide team of technology experts who provide free technology advice, both in-store, over ...

This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and increase online sales. This case ...

Of all the current UK networks, O2 has changed the most. The carrier as it exists now was “born” in 2002, but its history dates as far back as 1985. Prior to being known as O2, the BT-owned network ...