Emboldened by EE’s pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it’s toying ...

O2's first ever Christmas advert is a story magic and imagination and features 10-year-old ice skater, Darcy Murdoch, and the O2 mascot, Bubl the robot. In a beautiful snowy, winter wonderland ...

Following on from news that Britain’s largest carrier EE is looking into blocking adverts on mobile, the second largest carrier O2 has revealed it is in “advanced stages” of looking into advert ...

O2 has launched the world’s first live advert powered by 5G. Broadcast during ITV’s Rugby World Cup match between England and Argentina, the 30-second ad showed “real-time fan reactions” to promote O2 ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2 has become the latest operator to confirm that it is considering shutting out adverts at network level, joining EE in a potential blockade. The carrier said that it is in the "well-advanced" stages ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...