While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

Publishing newsletters to attract and retain customers is a wise idea that could be well worth the time and effort necessary to create and maintain the procedure, especially if you take steps in the ...

To blog or not to blog—if you’re leaning toward the former, follow these tips to maximize your content’s impact. The Fast Company Executive Board is a private, fee-based network of influential leaders ...

A newsletter is a great way to keep your clients and customers informed about your company. They can offer insight into how the business is growing, keep customers updated on products and promotions ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Reaching clients in new ways is a never-ending goal for businesses. Some forms of communication are brief and easily shareable, such as social media content, while other forms can be directly sent to ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? The researchers identified four common B2B ...