Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

A recent article in Bloomberg describes how mathematical models behind modern economic theory (and, by extension behavioral economics) are being disputed and contested by a new perspective.

In accordance with certain general principles relating to the study of ideology advanced by Marx and Mannheim, it is argued that a significant group of behavioral political scientists employee the ...

Arnerich Massena, Inc., a Portland, Oregon-based independent investment advisory firm, has published a paper examining participant behavior in retirement plans. The paper, “Ain’t Misbehavin’!,” is the ...

Legal scholars interested in the behavior of citizens subject to the law's dictates have long relied on economic analysis to inform their normative analysis of legal problems. In recent years they ...

Organizations around the globe are increasingly using insights from the field of behavioral economics to help people make more efficient decisions. Discover how to apply cutting-edge behavioral ...

We don't always behave the way economic models say we will. We don't save enough for retirement. We order dessert when we're supposed to be dieting. We give donations when we could keep our money for ...

Nobel Prize winning economist Richard Thaler’s nudge theory has helped workers beef up their retirement accounts to the tune of nearly $30 billion, gotten people to eat more fruits and vegetables, and ...

THIS book is based on the theory that the economic man attempts to maximize his share of the world's goods and services in the same way that a participant in a game involving many players attempts to ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...