Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development ...

Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Many people are focused simply on delivery. But if you want to make a real impact, it’s all about emotion. Bond. James Bond. Speeding away through the ice space in his silver Aston Martin V12 Vanquish ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, ...

New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...