These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to ...

When multiple brands are working together, getting motion right isn't easy.

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Morgan Williams has been a professional animator for almost 30 years and an animation educator for almost a decade. He has deep experience creating 2d character animation for commercial applications ...

Motion is nothing new in the way that brands behave and has become fundamental to the way many communicate, engage, and stay recognizable. Yet despite this, many brands still treat motion as an add-on ...