There’s a lot of baloney riding on their tires. Michelin North America is being forced to cough up $375,000 — of which Arizona gets $22,500 — because of ads that claimed its tires were fuel-efficient.

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

The new ad features the Michelin Primacy MXM4 tire, which Michelin claims can help drivers stop their cars up to 29 feet shorter than on Goodyear Assurance ComforTred Touring Tires. The new ad will ...

NASHVILLE, Tenn.NASHVILLE, Tenn. — Michelin North America has agreed to pay 17 states a total of $375,000 to settle an investigation into advertising claims last year that its tires could save drivers ...

Attorney General Kelly A. Ayotte announced a multi-state settlement with Michelin North America, Inc. of Greenville, South Carolina, regarding alleged representations Michelin made in its advertising ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

The Michelin Man will be making a cameo appearance in a new ad to air during Super Bowl Sunday. The 30-second ad, titled "I Need You," is Michelin's first advertising appearance during the big game, ...

Group Michelin is launching a global advertising campaign using the theme, “The right tire changes everything,” featuring company mascot Bibendum in an animated world pulling tires from his body to ...

Founded in 1871 as Continental-Caoutchouc und Gutta-Percha Compagnie in the German city of Hanover, Continental is celebrating its 150th anniversary this year. The auto parts company started as a ...

You won’t see any babies in Michelin’s latest marketing blitz. You won’t see any tires either. At least not right away. The French tiremaker is trying a different approach to reach a different kind of ...