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In this review of some of the recent work in the study of errors of measurement, attention is centered on the type of mathematical model used to represent errors of measurement, on the extent to which ...

This is a preview. Log in through your library . Abstract Maltz and Targonski (2002) have provided an important service by disaggregating the county level data to help researchers examine measurement ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...