A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

The telecommunications industry is engaged in the sharing of information over long distances by means of technology. Telephone, Internet, television and radio are all aspects of telecommunications, ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

Everyone’s heard the old adage about building a better mousetrap—the idea that a great product or service sells itself. Michael Goodman, marketing consultant, says that nothing could be further from ...

There's one major difference between promoting an event or a performance and promoting other types of products or services: the deadline. Customers who haven't purchased tickets by the time the ...