Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

Forbes contributors publish independent expert analyses and insights. Gil Press writes about technology, entrepreneurs and innovation. Gartner recently brought the CMO vs. CIO saga into focus by ...

Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, 'tis the season for thinking about next year before this year is ...