When it comes to marketing, a lofty entrepreneur doesn’t just create professional and purposeful marketing materials; she also tracks how her marketing efforts are performing. So, in today’s article, ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Measuring marketing efforts is a vital task for every ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

While PR is not, and will likely never be, an exact science, there are certain metrics commonly used in measuring its results. These key performance indicators (KPIs) are vitally important, and should ...

You're driving. You need to know what speed you're traveling at, how many miles you've traveled, how much gas remains in the tank, and what temperature your engine is. Now imagine how much it'd slow ...

How do you know if your business is doing what it is supposed to do? How do you know if you are doing well or not? Sounds like an easy question to answer, doesn’t it. But for too many companies, it is ...

Key performance indicators (KPIs) can help you decide what is working and what is not working when it comes to employee effort and your overall business success. KPIs help you determine how successful ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...

Marketing and sales performance indicators help an apparel company judge the success of pricing strategy and marketing campaigns. With the popularity of e-commerce and online retailers, it's easier ...