Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing ...

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Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

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Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Milk and cookies. Lennon and McCartney. Jordan and Pippen. The greatest duos always consist of a yin and a yang—two different but complementary halves that together represent a unifying whole. And so ...

Whether you are new to CRM and marketing automation technology or are a seasoned veteran, the concept of inclusive marketing may be foreign to you. But as diversity and inclusivity have become ...