The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Opinions expressed by Entrepreneur contributors are their own. Every business plan should include market analysis. This is one of the first and most important reasons to do a business plan. And ...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights.

Whether you’re just starting or growing your business, you need to know who your customers are and how to attract them. Without customers, your business has no chance of surviving. Where are you going ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...

One of the most reliable, recurring market patterns is the concept that sharp impulse moves followed by a quiet period usually lead to another move in the same direction. An impulse move is simply a ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely ...