When you are operating a small business, it can be difficult to succeed in a large market. Having a bigger share of the market gives you a greater ability to negotiate prices and sales terms with ...

When you operate a small business, it is beneficial to know your market share in a set industry. Finding your market share in a set industry simply means to find your market share in a particular ...

Mindshare and market share are two of the most critical concepts in marketing right now. A 2019 blog post for AI-powered analytics software company Cortex does a great job of defining these two terms: ...

Market share is the percentage of total sales in an industry or product category that belong to a particular company. Market share refers to the percentage of an industry’s sales that belong to a ...