Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

U.S. News and Travel Report released its annual list of the best travel loyalty programs. Curious to see which ones rank the ...

There are countless customer loyalty programs out there and they work in a wide variety of ways, but they all have one purpose: to reward you for regularly buying from a particular brand. Simple ...

Loyalty should make the next visit feel worth choosing again. But spending feels different now. Prices remain higher than many guests remember from a few years ago. Even when inflation slows, people ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

We’ll be answering questions on how to pick the best loyalty programs and when to walk away from one you’ve used for years ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Should you rush to join Alaska Airlines' Atmos Loyalty Program?