Your miles may not stretch as far on partner airlines. Here are loyalty programs where award prices, availability, or redemption rules have changed.

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer ...

Four of them are US-based.

Hurtigruten launched its annual Loyalty Month on September 15, 2026, with extra discounts for members of its 1893 Ambassador ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

Marriott International has appointed Chris Buckner as Senior Vice President of Loyalty, strengthening the leadership team responsible for the hotel company's loyalty and card offerings.

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...