Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

Better internet access doesn’t just make life easier; it’s changing how local stories travel. Across towns and counties, small newsrooms that once relied on print delivery or community bulletin boards ...

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional ...

What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

Across the country, local news outlets face mounting challenges in sustaining operations due to declining revenue.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When I published my analysis on the fading effectiveness of traditional local SEO, the ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

ST. PETERSBURG, Florida (July 16, 2025) – The Poynter Institute will work with partners on a project to help local news organizations preserve vital online news archives, with funding from Press ...