Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. Google is adding embedded link carousels to AI Mode on desktop. The ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source ...

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that ...

A new Google Web Guide feature uses AI to sort search results into categories. It’s part of Search Labs and is now available under the Web tab for opted-in users. The feature could expand to other ...

Search ain't what it used to be. In the not-so-distant past, your query would return a simple list of links, which you could peruse at your convenience. Now, a search can yield a myriad of result ...

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. New hub centralizes links to Google's business tools. Includes ...