You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

This posting is a sidebar, a bit of a rant. But if I can be a small part of saving the Likert Scale from death by its ongoing misuse, it'll have been worthwhile. You may receive a phone call about the ...

In a market research questionnaire, a scaling technique that measures how much a respondent ‘agrees’ or ‘disagrees’ with a statement. A scale will have an odd number of choices, and an equal amount of ...

The goal of this investigation was to retrospectively compare the recently proposed Prostate Imaging Reporting and Data System (PI-RADS) scale with the older Likert scale, using multiparametric MRI in ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...