The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to ...

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If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...

As education technology and models have evolved over recent years, data-driven learning has become a necessity. To identify effective ways of creating more customized classroom experiences, many ...

Google Cloud Platform (GCP) is offering new dedicated data and machine learning (ML) tools designed to clear up data inefficiencies and ease application development for enterprises. Google Cloud ...

Have you ever wondered how Google knows exactly what you’re looking for, why Netflix’s recommendations are spot-on, and how Pandora is finding just the right tune? That’s the brilliance of machine ...

Program Goal #1 –Analytic Skills: Demonstrate ability to use analytics tolls to solve business problems. Demonstrate ability to use tools such as Python and “R” to solve business problems. Conduct ...

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an ...

Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Ryan Austin is Founder and CEO of Cognota. You can attend free virtual workshops to learn how to run L&D like a business. In today's fast-changing business landscape, Learning and Development (L&D) is ...