The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to ...

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If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...

Google Cloud Platform (GCP) is offering new dedicated data and machine learning (ML) tools designed to clear up data inefficiencies and ease application development for enterprises. Google Cloud ...

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an ...

Ryan Austin is Founder and CEO of Cognota. You can attend free virtual workshops to learn how to run L&D like a business. In today's fast-changing business landscape, Learning and Development (L&D) is ...