People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...
For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...
Inflation-weary Americans still plan to spend more than ever this holiday season. Individual shoppers are projected to spend $641 on gifts and just over $900 in total, according to the National Retail ...
Target toy runs, Amazon orders and Sephora shopping sprees: how Gen Alpha is filling their cart. (Photo illustration: Jay Sprogell for Yahoo News; photos: Getty Images) Brianna White’s daughters were ...
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My ‘Sephora Kid’ has a $2K makeup collection and a multi-step morning routine — she started at age 3
This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the “doll” in doll baby — literally. “I’m a proud Sephora Kid, ...
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