Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business ...

Search engine optimization is a highly competitive marketing strategy today. If you want to rank for the most relevant keywords for your niche, you’re probably going up against major brands with giant ...

Jessica Bowman focuses on competing in a business to business marketplace, and offers tips on how to refine your keyword strategy in this vertical space. The foundation to any search marketing ...

Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is using text as the ...