Elizabeth I forgot, I forget the word when I try to speak. For a moment my mind is blank. Miguel I know what I want to say, ...

I know I’m not for everyone. I am not a wordsmith who’s known for a vocabulary that requires a dictionary to pull in readers. When I write, I tend to avoid “big” words because I don’t talk like that.

Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, ...