Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Newswire shares a comprehensive guide to help business professionals craft interesting press releases using the inverted pyramid. RALEIGH, N.C., September 11, 2023 (Newswire.com) - Newswire, an ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

Maximize executives and board members' leverage with three communication steps: 1) Prepare yourself and the executives or board members in advance; 2) deliver in a news-style inverted pyramid; 3) ...

Q: I run a three-person operation that has some interesting product announcements from time to time. Can you give me the basics of writing a successful press release? A: Start by calling it a news ...

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...