Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Newswire shares a comprehensive guide to help business professionals craft interesting press releases using the inverted pyramid. RALEIGH, N.C., September 11, 2023 (Newswire.com) - Newswire, an ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

Maximize executives and board members' leverage with three communication steps: 1) Prepare yourself and the executives or board members in advance; 2) deliver in a news-style inverted pyramid; 3) ...

Q: I run a three-person operation that has some interesting product announcements from time to time. Can you give me the basics of writing a successful press release? A: Start by calling it a news ...

In this article, we outlined a road map for composing an effective press release for crypto projects that would not only get picked by popular crypto news ...

Traditionally, organizational structure has always been in the form of a hierarchy. Such a structure focuses on leading the masses as the way to run an organization. There is a chain of command, ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...