The study of competition among brands in a common category is an interesting strategic issue for involved firms. Sales monitoring and prediction of competitors' performance represent relevant tools ...

David A. Dorr ([email protected]) is a professor and vice chair of medical informatics and clinical epidemiology both at Oregon Health & Science University, in Portland. Deborah J. Cohen is a ...

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

The diffusion model has been widely used to explain the S-shaped cumulative growth of markets for retail service and consumer durable goods. In many situations, sales fluctuate because of both growth ...

In this paper, William C. Greenwalt presents a proposed taxonomy of innovation terms that can be arranged into a larger explanatory model of defense innovation. After outlining the case for a ...