Economists have noticed that people can behave inconsistently when making choices. According to economic theory, people should choose the same things every time, under the same circumstances, because ...

Add Yahoo as a preferred source to see more of our stories on Google. When you're walking on eggshells due to someone's inconsistent behavior, it’s easy to get caught up in the hope that things will ...

An employee who has contributed satisfactory work but fails to do so in a regular manner is inconsistent. Such behavior in a small business environment quickly becomes noticeable. If left unchecked, ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. In a high-stakes sales call, it’s not just what your team says—it ...

Sometimes consumers will switch their preferences, known in industry terms as 'customer churn.' While economists have previously called that an error in rationality ...