I spoke to Trisha Gregory, the chief brand officer of luxury stores at Amazon, and she told me everything I didn’t know I ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

Wed, March 26, 2025 at 7:29 PM UTC Even better: While designer bags almost never go on clearance, Amazon is currently discounting its luxury selection during the brand’s ‘Big Spring Sale,’ making it a ...

Amazon officially unveiled a new “store within a store” at a Whole Foods Market outside Philadelphia, blending natural and ...

One company seeing those solid results is General Mills, which saw a 5.6X year-over-year sales lift on the products it was ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. And there’s no denying that ...

New packaging emphasizes clarity, reduced plastic use, and easier shopping decisions If you’ve ever browsed Amazon or walked into an Amazon Fresh store and felt overwhelmed by choice, this might ...

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