One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

Facebook has more than 2.92 billion active users, so imagine the visibility you can gain from a paid ad campaign on social media. Facebook also has plenty of information about its users, which allows ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, ...