If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view.

For the past decade, myself and 15 friends have played hooky on the first day of March Madness. We call in sick to work and we all make our way to Lottie’s Pub, a no-frills Chicago bar with a storied ...

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word ...

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Your B2B business likely has a bench of talented leaders who are experts at what they do. They may already spend a portion of their time sharing their knowledge directly with prospective and existing ...

If you’ve ever created something and then hesitated to promote it because you didn’t want to come off as being self-centered … then today’s question from Todd will resonate and my response will have ...

You need to remember that just because lots of people use social media, it doesn’t mean that they will all be willing to join your event and spread the word about it. Follow the steps outlined below ...