Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most business owners in the coaching space obsess over five-star testimonials and social ...

A recent Law.com article queried whether a couple of recent high-profile lateral moves have been “successful,” and cites a number factors identified in two Major Lindsey & Africa surveys (on law firm ...

I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience. However, not ...

As many firms and leaders look towards the end of 2023 they must navigate budgeting, compensation and performance reviews, race to bill and collect final dollars, and identify key priorities for 2024.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More What if you could get 100 percent return on every advertising dollar ...

Opinions expressed by Entrepreneur contributors are their own. 2022 has been wild. When I think back to this time last year, it feels like a lifetime and a whole business cycle has gone by. In ...

Without a "universal source of truth" in ad performance measurement, how can CTV advertisers accurately gauge their success? Evan Shapiro, CEO, ESHAP discusses the challenges and some strategic ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...