Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

I sat down with podcast regular Sam Thompson, and we talked about how he's planning to launch an AI-powered recipe app using ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...