Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...
The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...
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