Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when ...

Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on the bigger picture. A brand kit takes your logo and expands it into a full ...

X-Design works like your own in house design team. You share your name, background, and goal. It provides ideas and visual ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

If you want a professional-looking logo for your business or blog but don’t have enough money to pay a graphic designer – or time to learn how to make it yourself – you’re in luck. In 2024, much like ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...