Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

GOLDEN VALLEY, Minn. — We've all done a massive amount of shopping recently with the holidays behind us, and odds are, some of those purchases came from Amazon. Maybe you noticed something different ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...